Which internal factors affect success of companys strategy, Marketing Management

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Which internal factors affect success of companys strategy

Problem

Complete a situational analysis of the traditional department store industry and of Macy's as of 2005. Which factors in the external environment could (positively or negatively) affect the success of Macy's new strategy? Which internal factors could affect the success of the company's strategy?

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Marketing Management: Which internal factors affect success of companys strategy

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