1. Izmirlian immigrated from Armenia with his family to the U.S. His first experience grocery shopping at ten years old was walking into a large grocery store and seeing a long row of breakfast cereals. His parents gave him the task of deciding which to buy. He walked up and down the aisle for 45 minutes reading the various boxes and looking at the pictures until he finally decided on Nature’s Path Flax Plus Granola Pumpkin cereal. Izmirlian has just experienced:
A. limited market offerings
B. a simple life stage task
C. complex market offerings.
2. Jude’s Children’s Research Hospital is in need of new medical equipment to run its cancer ward. They narrow down the prospects to three companies. The first company comes back and shows St. Jude’s how its medical equipment can be combined with its software, which integrates easily with the hospital's IT system and human resources system. The first company is offering St. Jude’s what type of a sale?
A. solution sale
B. modified rebuy sale
C. straight rebuy sale