Assignment: Healthcare Marketing Writing- Healthcare Fraud SWOT Analysis
Length: 2 to 3 pages.
Healthcare Fraud is a dishonest act committed by a healthcare professional in order to receive additional compensation for medical services. Healthcare fraud comes in many forms, such as unbundling, upcoding, billing for services that never happened, or falsifying documents. Once discovered, the fraudulent person is quickly arrested, but their actions negatively affects the reputation and brand of the healthcare organization.
During this activity, you will be writing a 2 to 3 pages paper. To start with, you must review the article "Criminal and Civil Enforcement" and find a "real life" healthcare fraud case. After locating a case, research the organization that was affected by the situation. Next, create a SWOT analysis, which you will describe in paragraph form in your paper, which identifies challenges and opportunities that the organization will face while rebuilding their image.
Format your assignment according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.