Which four of twelve questions to be ask are most important


Problem

What are the reasons why, in the real world of managerial work, decision makers do not rigorously follow the rational-choice model of decision making? (See PPT notes in reference to the work of Herbert Simon, the other Nobel Prize winner.) What is System One? What is System Two? Why is it difficult for us to recognize our own biases? What is the decision quality checklist all about? How many items are on the checklist? Which four of the twelve questions to be asked are the most important ones for assuring decision quality? Did you look at the video of Atul Gawande? Did you look at the very short video of Peter Voser?

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Marketing Management: Which four of twelve questions to be ask are most important
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