QUESTION 26
RsQ_026Which of the following is NOT a driver of greater globalization?
Management myopia
Leverage
Multilateral trade agreements
Converging market needs and wants
QUESTION 27
RsQ_027_____________ refers to the extent to which marketing mix activities are performed in one or a few country locations.
Marketing mix development
Concentration of Marketing activities
Coordination of marketing activities
Integration of competitive moves
QUESTION 28
RsQ_028In Nissan's early days of exporting to the US, the company shipped cars for the mild Japanese winters. Executives assumed that when the weather turned cold, Americans would put a blanket over their cars just like Japanese would. This is an example of which type of management orientation?
Ethnocentric
Polycentric
Regiocentric
Geocentric
QUESTION 29
sQ_029One of the goals of globalization is to reduce costs by:
charging a lot more for product sold.
using a skimming technique of increasing prices for brand name merchandise
collecting unnecessary surplus and dumping it in receptive markets.
reducing costs by pooling production or exploiting factor costs or capabilities
QUESTION 30
RsQ_030According to Hofstede, if I strongly agree with that identity is embedded in the individual, rather than in the social system ("I" instead of "we"-based society) I would be considered to be
high in Individualism
low in Individualism
high in Uncertainty Avoidance
low in Uncertainty Avoidance
QUESTION 31
RsQ_031The essence of marketing worldwide is to surpass the competition in creating perceived value which can be represented as:
Value = Price/Benefits
Value = Benefits/Price
Value = Benefits x Price
Value = Benefits - Price
QUESTION 32
RsQ_032A _______ is an enduring feeling that a specific mode of conduct is personally or socially preferable to another mode of conduct.
attitude
belief
value
sense
QUESTION 33
RsQ_033When customs agents reclassify an import entering the country from a "cab and chassis" to a "finished vehicle" which carries a higher duty, this is an example of a:
revenue tariff
non-tariff barrier
quota
voluntary export restraint
QUESTION 34
RsQ_034The ________ dimension of corporate social responsibility (CSR) consists of the expectations held by the firm's external stakeholders.
ideological
societal
operational
environmental
QUESTION 35
RsQ_035European consumers have faced a number of food-related incidents over the years, including an outbreak of hoof-and-mouth disease and concerns over mad cow disease. As a result, many are skeptical about GMOs (genetically-modified organisms) and the benefits of eating food products that incorporate genetically-engineered ingredients. As one French citizen noted, "We have a very risk-averse society that has been completely traumatized by food scares." Thinking about this situation in terms of Hofstede's cultural values framework, one might reasonably interpret this remark to indicate that France ranks relatively high in:
power distance
short-term orientation
masculinity
uncertainty avoidance
QUESTION 36
RsQ_036In developing countries, globalization's opponents accuse companies of:
undermining local cultures.
promoting unhealthy diets and unsafe food technologies.
pursuing unsustainable consumption.
all of the above
QUESTION 37
RsQ_037Starbucks built on its loyalty card and rewards program in the United States with a smartphone app that enables customers to pay for purchases electronically. This is an example of:
Market Penetration
Market Development
Market Diversification
Product Development
QUESTION 38
RsQ_038Foster's Brewing Group's U.S. advertising proudly trumpets the brand's national origin; print ads feature the tag line "Fosters. Australian for beer" while TV and radio spots were keyed to the theme "How to speak Australian." This is an example of:
Global Consumer Culture Positioning
Foreign Consumer Culture Positioning
Local Consumer Culture Positioning
Alien Species Culture Positioning
QUESTION 39
RsQ_039When estimating potential market size (demand) for a product in a new country, one method for beginning the process is to start with a very rough base number as an estimate and systematically fine-tune that estimate by applying a string of percentages to come up with a more meaningful estimate for total market potential. This method is called a
Trade audit
Cross-sectional regression analysis
Analogy method
Chain ratio method
QUESTION 40
RsQ_040Which of the following criteria should marketers use when assessing opportunity in global target markets?
Current size of the segment
Anticipated growth potential
Compatibility with company's overall objectives.
All of the above
QUESTION 41
RsQ_041If I design a questionnaire that asks about a consumer's consumption of "soft drinks" and in one country the respondent is thinking about their consumption of carbonated beverages and in another country the respondent is thinking of any non-alcoholic beverage, this would be an example of a ____________ inequivalence.
Conceptual
Temporal
Scalar
Definitional
QUESTION 42
RsQ_042According to lecture, what is the most critical step in the international marketing research process?
defining the problem
choosing a unit of analysis
designing the research
analyzing the data
QUESTION 43
RsQ_043A firm that uses a third party located in the domestic home country, such as an export management company or a domestic distributor, to export its products would be considered a/n:
indirect exporter
direct exporter
piggybacking exporter
cooperative exporter
QUESTION 44
RsQ_044Which of the following is NOT an advantage of licensing?
may help create a competitor
relatively low capital risk
relatively low political risk
can help circumvent trade barriers
QUESTION 45
RsQ_045In which of the following approaches to international marketing does a firm grant a foreign-based company the right to use its intellectual property in return for the payment of royalties, fees, or some other form of payment?
exporting
licensing
joint ventures
locating manufacturing in foreign nations
QUESTION 46
RsQ_046Companies that ignore cultural needs often:
lose permission to export.
lose permission to import.
have more lawsuits.
lose a competitive edge.
QUESTION 47
RsQ_047Which of the following criteria should marketers use when assessing opportunity in global target markets?
current size of the segment
anticipated growth potential
compatibility with company's overall objectives.
all of the above
QUESTION 48
RsQ_048Secondary data are often used in foreign market opportunity analysis to:
set prices for a company's specific product and brand
formulate product, price, promotion, and distribution plans for the company's product
compile the budget for the various elements of the marketing mix
compare market trends, size, and growth for product categories
QUESTION 49
RsQ_049Research that is conducted to fill a specific information need is known as:
repatriation data research
primary research
post introductory phase research
pinnacle positioning research
QUESTION 50
RsQ_050When segments are classified geographically on a single dimension such as per-capita GNP or on a set of multiple socioeconomic, political, and cultural criteria available from secondary data sources this is known as:
aggregate segmentation
disaggregate international consumer segmentation
two-stage international segmentation
none of the above.