Discussion Post: The Rules of Reality Construction
Reality Construction Rule #1: Control the Context
Leaders often cannot control events, but they can control the context under which events are seen if they recognize a framing opportunity.
Some leaders disparage communication as something they just do automati- cally. They may also label communication "mere rhetoric," "window dressing," or "just words" because it cannot change the hard cold facts of a situation. True as that observation may be, however, it falls far short of being complete.
Consider the situation Robert E. Murray-chairman of the Murray Energy Corporation and co-owner of the Crandall Canyon mine in Utah- faced on August 6, 2007, when the mine caved in with six miners trapped.
The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.