Discussion Post: Communication
Monroe's Motivated Sequence (MMS) is tailor-made for policy speeches that seek immediate action. Check out the YouTube Video "Special Olympics Speech" that uses MMS as an organizational pattern.
MMS is also used for the development of commercials and infomercials.
• View the vintage Bieber commercial (below), which employs Monroe's Motivated Sequence to persuade viewers to take action.
• Select an online commercial/infomercial that is organized according to MMS. Post a link to the commercial/infomercial and a brief analysis in which you (i) identify the target audience for the commercial and (ii) describe each step in the motivated sequence as it appears in the commercial/infomercial.
YouTube Video: "Monroe's Motivated Sequence (MMS)".
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.