Which element of the marketing mix is most important to the


Dennys startup costs were 1.2 million-2.6 million

Choose one of these Franchise businesses (Dennys) and discuss your views on the following:

1) Which element of the Marketing Mix is most important to the Franchise you selected?

2) If you have had experience with this Franchise as a customer, what marketing elements are most evident when engaged with the business?

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Operation Management: Which element of the marketing mix is most important to the
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