Which do you personally find the most engaging, Marketing Management

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Which do you personally find the most engaging

Problem

Select a large retailer of a particular product and conduct an Internet search for one example each of its paid media, owned media, and earned media. What are the differences in each? Which do you personally find the most engaging? Include your rationalization.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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