Discussion Post
Choose an existing product or service (not the same as your Course Project or Video Analysis), and write a one-page summary that answers the following four questions.
• Which customer market segments (groups) are being targeted?
• Of the segments being targeted, what do customers care that most? Choose two factors (for example, cost of use and quality) and explain why customers care the most in their buying decision.
• What competition is the product or service facing in these segments? Find a Positioning/Perceptual Map online and interpret the map, is it consistent with your analysis?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.