Discussion Post: Strategic Management
In your response please first summarize the case study and then answer the following question. You should include any statistics, external resources, and other research that you conduct to answer the question.
• What are the future growth prospects of influencer marketing companies such as Viral Nation?
• Identify Gagliese and Micheli's decision criteria for acquisition.
• Which company should Gagliese and Micheli sell to, if any? Why? How might the COVID-19 pandemic affect their decision?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.