Problem
Technology can be very disruptive to established industries (think of radio, taxis, cameras). So, companies' strategies must change and evolve to prosper or just to survive. The automotive industry is a great example of an industry that undergoing huge changes. The shift to semi-autonomous cars is happening much faster than was predicted just a few years ago. It has become imperative for big auto companies to be ready for the shift by building (in house development), borrowing (collaboration or joint venture) or buying (acquisition) these new capabilities.
Watch this video article: "Cruise Automation Is Testing an App For Hailing Self-Driving Cars" BY Kirsten Korosec.
Read this summarizing article: "RANKED: The 18 companies most likely to get self-driving cars on the road first" by Danielle Muoio.
Which strategy (Build-Borrow-Buy) you think will be superior in this race to autonomous vehicles? Which company or companies do you think will end up on top of the industry? Will it be an existing car company or a disrupter from Silicon Valley?
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.