The following table shows four ratios derived from the financial statements of three real companies, labeled A, B, and C in the table.
Brunswick Corp, a leader in the leisure products industry that manufactures boars and marine engines, bowling and billiard products, as well as fitness equipment.
Consolidated Edison, an electricity and natural gas company whise nonutility operations include energy marketing and fiber-optic telecommunications.
Foot Locker, a shoe retailer with about 3,400 specialty store in North American, Australia, and Europe. It also operates Champs Sports, an athletic wear retail chain, and a direct-to- customer business that sells through catalogs, mobile devices, and the Internet.
|
|
A
|
B
|
C
|
|
Operating profit margin
|
0.12
|
0.04
|
0.04
|
|
Asset turnover ratio
|
0.47
|
1.13
|
1.88
|
|
ROA
|
0.06
|
0.04
|
0.07
|
|
ROCE
|
0.12
|
0.09
|
0.15
|
5.9.) Which company is which? Explain how you identified each company from the data in the table.