Which company is most efficient in generating net sales


Response to the following problem:

Nokia (www.Nokia.com), Research In Motion, and Apple are all competitors in the global marketplace. Comparative figures for these companies' recent annual accounting periods follow.

(in millions,                                Nokia (EUR millions)                                 Research In Motion               Apple

except                                     Current       Prior     Two Years                 Current            Prior          Current         Prior    

turnover)                                    Year          Year       Prior                        Year                Year         Year            Year

Total assets . . . .                       35,738     39,582    37,599                    $10,204           $ 8,101     $47,501    $36,171

Net sales . . . .                            40,984     50,710    51,058                    14,953           11,065         42,905    37,491

Total asset turnover . . . . .            ?              ?              -                         1.63                   1.63         1.03       1.22

Required:

1. Compute total asset turnover for the most recent two years for Nokia using the data shown.

2. Which company is most efficient in generating net sales given the total assets it employs?

 

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Financial Accounting: Which company is most efficient in generating net sales
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