Discussion Post: Starting and Naming a Business Case Study
In the presented case study, aspiring entrepreneur Shania Jackson is in her future business's planning phase. A Christian coffeehouse located near Denver, Colorado, under the name of "The Gathering Place." As an entrepreneur, I always recommend future entrepreneurs the careful consideration that they should involve themselves in to find out the personal reasons behind the creation of a business. Many aspiring entrepreneurs have this idea that if they create something, people will come. I called the field of dreams ideal, and as such, Shania Jackson will have to identify the reasons behind the creation of her business that will help her remember her perfect business.
• Which of the business entities under consideration best accomplishes her business goals? Thoroughly explain the reasons for your recommendation.
• Perform a corporate name search at this website to determine if the name Shania is considering is available for use in the State of Colorado. Also, assess whether the name is known as a trademark. Even if the name is available, advise Shania on whether it is the right choice. Thoroughly explain the reasons for your recommendations.
• Advise Shania on which of the interested persons she should include in her business, what role(s), and why. Your analysis must consist of Biblical perspectives, such as Biblical considerations of marriage and business relationships with non-believers. Thoroughly explain the reasons for your recommendations.
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.