Assignment problem: The following questions require using different weighted factor scoring models for the 2020 Forbes Most Valuable Brands list.
a) Which brand has the largest weighted total score if brand value is weighted at 0.1, its one-year value change at 0.2 and brand revenue at 0.3?
b) Which brand has the largest weighted total score if one-year value change is weighted a thousand times higher than brand value and brand revenue?
c) What weight should Netflix give both to brand value and revenue to claim the top spot?
d) Using its own set of weights, what is the best rank that can be achieved by Volkswagen?