1. Which area do you think contributes most to helping a company gain a competitive advantage from managing the human resource environment, acquiring and preparing human resources, assessment and development of human resources, and compensating human resources?
2. Think of a manager from whom you have worked. Did this manager reflect any of the propositions related to Theory X and/or Theory Y? Explain with specific examples.
3. How comfortable should consumers be in letting the reviews of others influence where and how they travel? What are the pros and cons?
4. Zappos has been able to boost the image of its brand through various social media platforms. Explain why marketing professionals are using social media platforms to advertise their brand?