Assignment: Healthcare Marketing
Do not use other internet sources for your answers.
1. On what level of Maslow's Hierarchy of Needs would you place each of the following decisions and WHY: (a) buying health insurance, (b) going skiing, (c) following a low-fat diet?
2. Describe in your own words the terms GOGNITIVE DISSONANCE and DECISION FREEDOM. Describe an example (from yourself, relative, or friend) of cognitive dissonance after making the decision of attending a health care service, and another example applying decision freedom in selecting health care services.
3. Which are the five steps included in Marketing Research? List and briefly describe each one.
4. What is the sampling method and which are the five choices it is dependent on.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.