1. Which are part of the mission statement:
a) Task
b) Vision
c) Values
d) Profit goals
e) They are all part of the mission statement
2. Competitors, suppliers, customers and potential new market entrants are examples of all except:
a) Public companies
b) Pressures on profitability
c) Strategic groups
d) Potential substitutes
e) Industry analysis
3. The following are examples of differentiation except:
a) Niche marketing
b) Brand loyalty
c) Price inelasticity
d) Product uniqueness
e) Power distribution network
4. Which are part of the mission statement:
a) Task
b) Vision
c) Values
d) Profit goals
e) They are all part of the mission statement