Whether their capabilities are actually core competencies, Other Management

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Whether their capabilities are actually core competencies

Problem: It can be difficult for firms to determine whether their capabilities are actually core competencies. Why?

Group of answer choices

Intangible resources can be difficult to quantify
It is difficult to determine exactly how much customers value a product
Their competitors may retaliate
Not all competitive advantages are sustainable

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Other Management: Whether their capabilities are actually core competencies

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