Whether it was a good idea for target to mix coupons, Other Subject

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Whether it was a good idea for target to mix coupons

Assignment Task: Review "Chapter Five Case: Data Analysis Gone Wrong" at the end of Ch. 5 of Business Driven Technology.

There is no doubt that some companies' data analysis practices feel more like stalking than strategic business moves. How would you feel if you received coupons indicating someone in your family or household was pregnant or sick?

How does a company determine if its data analysis practices are crossing the data privacy line?

Do you agree it was a good idea for Target to mix coupons to help ensure customer privacy?

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