Assignment
Select a specific product or service that you consume on a regular basis and buy such as music, movies (in theater or purchased), streaming video, books, or clothing. Using Figure 4.4 on the bottom of the page: identify your generational cohort
Research and explain the buying habits of your cohort in general for this type of product or service.
Compare and contrast your own personal habits and analyze why yours are the same or different. Consider:
o Where you get information when making a buying decision
o What sources are credible to you
o Whether you buy online or in-store or use a combination to make a decision
o Your preferred buying method
Discuss what marketing communication methods are most effective for you when you are looking to buy your identified product/service and explain why. Show at least one example.
Discuss how the marketer has integrated that marketing communication with their other activities such as TV, print, online advertising.
Use a minimum of four references which should be listed on your final reference slide. Also if images are used, the course of the image should be noted under the image
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.
Attachment:- Generational-Cohort.rar