Discussion:
Step 1: Product Life Cycle
Read the Product Report for Alikay Naturals Moisturizing Black Soap Shampoo
The Product Report contains important information that will help you to identify where the product stands in the Product Life Cycle and give you clues about what changes customers might like to see.
Respond to The Alikay Management Team at Alikay Naturals based on the information in the Product Report.
• Identify where Moisturizing Black Soap Shampoo is currently positioned in the product life cycle:
• Introduction
• Maturity
• Growth
• Decline
Once you have identified the position and provided a rationale for your position, compose 3 questions that Alikay Management should pose to their team to better understand the product's positioning and potential at this particular stage in its life cycle. (E.g., if you have determined the product is in the Introduction Phase, you might suggest the question: How have competitors priced similar products?)
Step 2: Product Changes
Based on what you've learned, what recommendation(s) do you have for Alikay Naturals to improve or replace Moisturizing Black Soap Shampoo?
Step 3: New Product Development
Read the New Product Proposal, which contains three examples of possible products that could be developed to replace Moisturizing Black Soap Shampoo. Based on the information in this proposal and the customer feedback in the Product Report.
If you had to recommend one product, which product would you recommend they create?
• Organic Bloom Shampoo
• Moisturizing Black Soap Shampoo with Dandruff Control
• Coconut Protein Shampoo and Conditioner
Once you have identified an alternative product for them to create, explain why you chose that particular product.
Next, determine which type of innovation this represents from among the four main types of innovation discussed thus far:
• Sustainable (eco-friendly)
• Frugal
• Sustaining
• Disruptive
Once you have made your determination, briefly explain why you chose that type of innovation.