Where is the smartphone in its product life cycle and how, Operation Management

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Where is the smartphone in its product life cycle and how

1. Where is the smartphone in its product life cycle, and how should that position inform Samsung's strategy going forward?

2. Should Samsung pursue profitability, even at the expense of market share?

3. Are Samsung smartphones differentiated products? If so, why? If not, what should Samsung do about it?

4. Should Samsung pursue a multi-segmented strategy or a global undifferentiated strategy? If the company should pursue multiple segments, by what criteria should it segment?

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Operation Management: Where is the smartphone in its product life cycle and how

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