Social Responsibility at Starbucks
1. Starbucks has worked hard to act ethically and responsibly. Has it donea good job communicating its efforts to consumers? Do consumers believe Starbucks is a responsible company? Why or why not?
2. Where does a company like Starbucks draw the line on supporting socially responsible programs? Fore xample, how much of its annual budget should go toward there programs? How much time should employees focus on them? Which programs should it support?
3. How do you measure the results of Starbucks's socially responsible programs?