People's affection for brands seems to have grown, despite warnings by Naomi Klein (an activist) and others that consumers would rise up in protest against corporations whose brands had infiltrated their homes, their schools, and their public spaces.
a) Where do you personally stand on the prevalence of marketing activities intruding in your personal space?
b) Can you explain why consumers remain willing to tolerate marketers’ intrusions in their private spaces?
c) Assuming you are interested in becoming a successful marketer yourself, what is the ideal approach for brand communications that respects consumer’ call for less intrusion yet still maintain a meaningful connection with current and potential customers?