Solved: Where can information be used to decrease costs or increase, Marketing Management

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Where can information be used to decrease costs or increase

Select an industry (e.g., automotive) or a specific company (e.g., Ford) and identify elements of its value chain. Where can information be used to decrease costs or increase customer satisfaction or both? You may find the Marketing Web Sites and Newsletters listing on www.marylouroberts.info useful in carrying out this assignment.

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Marketing Management: Where can information be used to decrease costs or increase

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