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When you think of a brand it makes you think and feel a

Question: Consider the following brands: McDonalds, Cadillac, and WalMart.

• When you think of a brand, it makes you think and feel a certain way. Those images are carefully crafted by Brand Managers. So for this discussion, choose one of the brands listed here and discuss what words, feelings and images immediately come to mind when you hear the brand name or see the brand logo.

• Then discuss how the marketers have created these ‘feelings' and thoughts for consumers and why you think they created them.

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Dissertation: When you think of a brand it makes you think and feel a

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