Question 1. When would you use inferential data analysis? Which of the five types of statistical analysis is the most helpful for market researchers? Which type of statistical analysis would most benefit the company you work for?
Question 2. How would you explain the difference between frequency distribution and standard deviation to your manager? How can a frequency distribution reveal the variability in responses to a Likert-type question in a lifestyle study? Provide an example given the company you work for. What is meant by cross tabulation of data? What value does it serve?
Question 3. What is the best way to visually depict market research data? Why? What is the importance of using text and graphs to illustrate research findings within a research report? What are some important components of a research report that would be applicable to your company?