1. Technology in communications and travel has clearly accelerated the speed of globalization of business.
A. True
B. False
2. Products that are ________ complex are easier to duplicate than those that are ________ complex.
socially; technologically
technologically; socially
generally; rarely
rarely; generally
3. Managers analyze strategic groups in order to ________.
get a more detailed look at the competitive environment
identify growth opportunities
identify future competition
all of these
4. When the Nielsen gathers information found on consumer blogging websites, which step of the market research process is it conducting?
A) Assess the value of the research.
B) Define the problem.
C) Choose unit of analysis.
D) Examine data availability.
E) Gather information.
5. If a global firm chooses only to consider big data from a global market research firm like Nielsen without considering any additional information from human sources abroad, it is failing to consider information acquired through ________.
A) direct sensory perception
B) social media websites
C) illegal backchannels
D) human data interchanges
E) data warehouses
6. Nielsen measures television-viewing habits through electronic devices to track the viewing behaviors over a period of time. Collecting data in this manner would be an example of a ________.
A) consumer panel
B) personal interview
C) survey
D) direct observation
E) focus group