When organizations' research and development (R&D) departments begin to strategize, they must consider numerous aspects to the process. For instance, Coulter (2013) details that functional strategies may be innovative or imitative. She identifies first-mover and cross-functional teams, and their advantages and disadvantages. Moreover, competitive strategies can be traditional or adaptive and approached as a prospector or defender. For this week's teamwork, you must make this and similar decisions to develop your own competitive and functional strategies. As a team, please complete the following:
Research two companies, one that had an effective strategic plan and one that did not.
Prepare an analysis that contrasts the two organizations, explaining how the effective strategic plan was beneficial.