When one is developing a foreign market selection matrix, one step is to convert each indicator into a comparable scale between each indicator, such as a scale from 1 to 10. Which of the following is recommended?
Divide each indicator by the mean of all indicators and multiply by 10.
Rank order the list of countries by the indicator, assigning 10 to the top performer, 9 to the second, 8 to the third, etc.
Divide each indicator by the top-performing indicator and multiply by 10.
Divide each indicator by the average of all indicators and multiply by 10.