When McDonald''s Corporation reduced the price of


When McDonald's Corporation reduced the price of its Big Mac by 75 percent if customers also purchased french friesand a soft drink. The Wall Street Journal reported that the company was hoping the novel prWomotion would revive its U. S. sales growth. It. didn't. Withing two weeks sales had fallen. Using your knowledge of game theory,

what do you think disrupted McDonald's plans?

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Macroeconomics: When McDonald''s Corporation reduced the price of
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