1. As industries become global in scope, competitors and potential future competitors exist in not only their home market, but other national markets. This is one motive for companies to:
a. focus on its home market exclusively so as not to lose current customers.
b. expand nationally.
c. become a multinational company.
d. expand globally.
2. When management begins a new round of strategic planning in search of product or market opportunities;
A. They first conduct surveys in all of their stores asking the customers whether they would be inclined to buy this new product from them
B. First, they must evaluate their peer competitor’s performance metrics to estimate and quantify their ability to compete
C. Managements should not place to much importance on their own weaknesses when assessing the company’s facility to successfully enter new market
3. Manufactured goods have the ability to gain entry into the global market because:
a. barriers to international trade are lowering.
b. national and international markets tend to demand the same features and products.
c. national markets are influencing international markets.
d. marketing of these goods can now encompass international markets.