1. The global standardization strategy can be described as:
a. collecting cost reductions by outsourcing to other countries through strategic alliances.
b. focusing on increasing profitability by reaping the cost reductions that come from economies of scale and location economies.
c. customizing a company's product offerings to local conditions to increase profitability.
d. spreading production, marketing, and research and development across as many countries as customers are located in.
2. The threat of competitive shifts in the marketplace which can damage or benefit a company are more likely if;
A. The product being offered is an easily substituted commodity
B. Barriers to entry are not a factor that influences competitive shifts
C. Economic cycles are not a factor in creating competitive shifts