Solved: When is it a good idea for companies to take this, Business Management

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When is it a good idea for companies to take this

PayPal opted to deviate from industry standards and build its own custom technology that would better suit its needs. When is it a good idea for companies to take this alternative? What issues factor into that decision. Provide a discussion and some examples.

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Business Management: When is it a good idea for companies to take this

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