When implementing customer relationship marketing why might


When implementing customer relationship marketing, why might a business desire fewer customers over more customers? Explain why the focus of marketing may NOT be to acquire as many customers as possible.

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Business Economics: When implementing customer relationship marketing why might
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Customer relationship marketing and its priorities along with philosophy is discussed in the report. The emphasis is more on the qualities and the expectations of this outlook and its implications towards the number of customers an organization deserves. The concept of fewer loyal customers than a large data base of unsatisfied customers is emphasized in the report.

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