When exploring the marketing plans of various companies, you will undoubtedly discover how some businesses have already experienced success, but also find themselves facing a highly competitive environment in which they must re-evaluate their target market. Perhaps a company has already tried to make some adjustments to their original marketing plan, and has been considering additional steps that it might take to increase profitability.
How the target market changed over time
Whether you think the marketing manager should make changes to the products he/she offers
Recommendations you might make to the marketing manager
How the marketing manager might be more certain that any actions he/she takes will more completely address the needs of the target consumer group
The risk(s), if any, that are involved with implementing your suggestion(s)