When does a seller have the most leverage over a buyer


Questions:

How is anticipating a material requirement or need through purchasing involvement or a new product development team different from reacting a purchase nrrd?

When does a seller have the most leverage over a buyer?

What are some unethical tatctics sometimes used in negotiations?

When are short term contracts are better than long term contracts?

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Marketing Management: When does a seller have the most leverage over a buyer
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