1) When designing a social media marketing plan, marketers must be sure to select and use channels as they were intended---or risk difficulties.
For each of the following, state you choice of channel type (social-networking site, microblog, bookmarketing site, and so forth) and explain Why:
a. Discussion of product attributes
b. Opinion survey
c. Exchange of ideas for saving energy
d. Personal stories
e. Video contest featuring pets
2) Choose one of the following and describe how you think social media Marketing could help strengthen it brand:
a. J.Crew
b. Canon copiers
c. Great Wolf Lodge resorts
d. Nivea for Men skin care
e. Rock band Thirty Seconds to Mars