When constructing a space matrix would it be appropriate to, Management Theories

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When constructing a space matrix would it be appropriate to

Question: 1. When constructing a SPACE Matrix, would it be appropriate to use a 1 to 10 scale for all axes?

2. If Unilever has the leading market share in Russia, where along the top axis of a BCG Matrix would their Russia Operations be plotted?

3. Develop a SWOT Matrix for yourself.

4. Why is "matching" internal with external factors such an important strategic management activity?

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