When can media involvement be useful in a crisis


Question 1. When can media involvement be useful in a crisis? When can such involvement be a hindrance?

Question 2. How can companies' best use the media in crisis planning?

Question 3. How does a leader make a difference in crisis action planning?

Question 4. What makes a good leader?

Around 300 words, no references.

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Marketing Management: When can media involvement be useful in a crisis
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