When apple raised the price of itunes from 99c to 129 gs, Operation Management

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When apple raised the price of itunes from 99c to 129 gs

When Apple raised the price of iTunes from 99c to $1.29, GS Boyz’s “Stanky Legg” sales dropped from 22,686 units to 19,692 units (Glenn Peoples, “iTunes Price Change: Sales Down, Revenue Up in Week1,” Billboard April 15, 2009). What was the song’s arc elasticity of demand?

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Operation Management: When apple raised the price of itunes from 99c to 129 gs

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