When and how strategy be tailored to particular locations


Discussion Post: Mapping the Interests for Both Parties

• In the reading Get All the Interests Right, the authors (Lax & Sebenius, 2006) suggest that mapping the interests of your organization and their organization is a serious, ongoing priority that enables you to improve your current position. Based on your own professional or personal experiences, discuss an instance when you could have given greater credence to the Social Contract (p. 6) implications of a negotiated process. How do these interests differ from the traditional focus on the Economic Contract? Be specific.

• When and how should strategy be tailored to particular locations?

• Can multinationals wield competitive advantage by aggressively hiring talented members of the excluded social group in each market?

The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.

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Marketing Management: When and how strategy be tailored to particular locations
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