When an initially discounted message becomes effective a


1 -In the mid 1960s, married women in the United States devoted seven times as many hours to housework as did their husbands, yet in the mid 1990s, this figure was down to two times as many hours. This pattern reflects how gender roles

2 -Mullen and her colleagues (1990) found that the average baseline jaywalking rate decreases in the presence of a non-jaywalking confederate, especially if the non-jaywalker is well dressed. This is an example of the power of _______ on conformity

3 -When an initially discounted message becomes effective, a delayed impact of the message occurs. This is called the _______ effect

4 -Miller and his colleagues (1976) reported a _______ relationship between trustworthiness and the rate at which people speak.

5 -If two messages are presented back to back, which message will likely hold the most influence?

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