1. When a supermarket offers a new loyalty scheme with an array of benefits, including a fee-free credit card and weekly discounts on selected items when customers use the card, they are employing ______________ to change behaviour.
1. Stimulus generalisation
2. Shaping
3. Stimulus discrimination
4. Massed distribution
2. In classical conditioning terms, Sony’s development of PlayStation TV, the PlayStation Vita and the PlayStation Now cloud gaming service are all examples of ______________.
1. Reinforcement
2. Stimulus discrimination
3. Stimulus generalisation
4. Operant learning