Question: 1. What's your advice to Doug? How are you going to him prepare for the meeting with the High West Marketing Director in the morning?
2. What action do you personally need to take as the Group Account Director on the High West Financial account given the "news" you have just received from Doug?
3. Who else at the agency needs to be involved in preparing and attending tomorrow morning's meeting with the Marketing Director at High West Financial? Who leads the meeting from the agency side?
4. What actions do you need to take within your account group (and maybe even the agency in general) to prevent a repeat of this type of "financial disclosure" from becoming a client-agency issue in the future?
Information related to above question is enclosed below:
Attachment:- Case Analysis.rar