1. What's the difference between brick and mortar, click and brick
2. Traditional department stores have had a hard go of it in recent years. It seems as though they keep seeing their business being siphoned off by either the specialty stores or the discounters. Review Table 13.1. If you were to be hired by Macy's (the nation's largest department store) to advise them on a strategy to stop the bleeding-off of their clientele, how would you advise them?
3. What is the difference between brick and mortar, click and brick and click and click types of stores
1. What is the meaning of Integrating Marketing Communications and Why is there a need for integrated marketing communications and how do marketers go about implementing it?