Whats going on in the stores


Answer Question with Graph and chart

There has been an unsolved debate in understanding the role of advertising: Can advertising increase sales? Download the following document to answer the question. An actual data for advertising expense and corresponding store sales are provided.

Answer these Questions and Please type in Excel and analyze the data (e.g., graphs, mean) to answer the questions. Attach the graphs.:

1. What's going on in the stores?

2. What advice do you give the store managers about local newspaper advertising?

3. Is it worth it to advertise? In what stores?

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Marketing Management: Whats going on in the stores
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