1. What are the sources of FedEx distinctive competencies? Which functions are most important to it? How does FedEx design its structure, control, and culture to enhance its
(a) efficiency, (b) quality, (c) innovativeness, and (d) responsiveness to customers?
2. Whats are the steps to becoming operational marketing manager? What steps should be taken, previous jobs and/or experience should be had?
3. How does FedEx culture support its business model? can you determine any ways in which its top-management team influences its culture?